Wednesday, June 3, 2015
The lesson of the Jetstream pen
I have been writing with these pens for quite some years now, ever since I first found them. Gel ink so you don't have to press too hard, a sleek design that sits comfortably in my smallish (for my size) hands. A bit of cushion where my fingers clutch the pen for comfort's sake.
I felt I never needed to buy another model of pen again – the Uni Jetstream was the be-all and end-all. And then of course they discontinued the model. I was heartbroken and emptied the clearance rack at Office Max.
That wasn't enough – that's how much these pens meant to me. I went on eBay and purchased a case, and so I have gone nowhere without one of these pens ever since. At some point the case will run out, of course. I will have to find a way to get refills, replenish the supply, or find another pen.
Common things do attract loyalty when they fit the customer's needs. Consider that when you sit down to create. And as for my dilemma, no one at Uni knows they built me the perfect pen. I never told them, so how would they know?
Lesson learned: Tell people when they do something you appreciate, or else they may never do it again.